
As we navigate the highly structured and competitive Greek iGaming landscape of 2026, it is impossible to discuss the market’s evolution without placing OPAP (Organization of Football Prognostics) at the very center of the conversation. In my years representing the operational interests of the industry, I have seen OPAP transition from a state-protected monopoly into a digital powerhouse that sets the pace for every other operator in the region. The Greek market is unique in Europe because of this “Big Brother” dynamic; while international brands and sophisticated platforms like Νατιοναλ Καζινο have found their footing by offering superior game diversity and high-tech loyalty programs, they all must operate in the long shadow cast by OPAP’s massive physical and digital infrastructure. In 2026, the influence of OPAP is not just about its market share; it is about how its legacy has dictated the Hellenic Gaming Commission’s (EEEP) approach to taxation, advertising, and player protection. To understand the Greek online market today, one must first understand the gravity that OPAP exerts on every facet of the industry.
The Transformation from Physical Monopoly to Digital Titan
To understand where we are in 2026, we have to look back at the pivot point of 2021, when the permanent licensing regime was established. OPAP was the historic incumbent, but its transition to the digital world was not immediate. In the early 2020s, there was a perception that OPAP was a “brick-and-mortar” giant that might struggle with the agility of pure-play digital operators. By 2026, that perception has been thoroughly debunked.









